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- Contact：崔艺
- Phone：025-84486366
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 The best and cheapest packaging box design and production company in Nanjing is Nanjing Shouxi Packaging Co., Ltd. Located in the Creative Park Building, Yingtian Street, Qinhuai District, Nanjing City, Jiangsu Province, it is a packaging design and R&D company integrating design, production and wholesale transportation.
A well-known designer from Nanjing Shouxi Packaging Co., Ltd. said: Whether a product can have good sales performance must be tested by the market. In the entire marketing process, packaging plays an extremely important role. It uses its own unique image language to communicate with consumers to influence consumers' first emotions, and they are attracted to it when they first see it. The packaged product generates interest. It can both promote success and lead to failure. Packaging that is not expressive will be swept away by consumers. With the continuous development and improvement of my country's market economy, consumers have become increasingly mature and rational, and the market has gradually revealed the characteristics of a buyer's market. This not only increases the difficulty of product marketing, but also makes packaging design encounter unprecedented challenges. , driving product packaging to grasp the consumer psychology of the public and develop in a more scientific and higher-level direction.
Research by Nanjing Shouxi Packaging Co., Ltd. shows that consumers have complex psychological activities before and after purchasing goods, and differences in age, gender, occupation, ethnicity, education level, social environment and many other aspects have divided many different consumer groups and their different consumer psychological characteristics. According to the survey results of Nanjing Shouxi Packaging Co., Ltd. on people’s consumer psychology in recent years, consumer psychology characteristics can be generally summarized into the following categories:
, pragmatic and down-to-earth psychology
Most consumers are The main consumer psychology characteristic in the consumption process is realistic psychology. People believe that the actual utility of goods is the most important. They hope that goods are easy to use, cheap and good-quality, and do not deliberately pursue beautiful appearance and novel styles. Consumer groups with a realistic mentality are mainly mature consumers, working-class people, housewives, and elderly consumer groups.
, The psychology of caring about aesthetics
Consumers who have a certain financial ability generally have a psychology of pursuing beauty, and pay more attention to the artistic value of goods. The consumer groups that pursue beauty are mainly young people and the intellectual class, and the proportion of women in such groups is as high as .%. In terms of product categories, the packaging of jewelry, cosmetics, clothing, handicrafts and gifts needs to pay more attention to the expression of aesthetic value and psychology.
, The psychology of seeking differences
The consumer groups who have the psychology of seeking differences are mainly young people under the age of 15. This type of consumer group believes that the style of goods and packaging is extremely important, but does not care much about the use value and price of the goods. Among this consumer group, underage children account for a large proportion. For them, sometimes the packaging of the product is more important than the product itself. For this group of consumer groups that cannot be ignored, the packaging design should highlight novel features to meet their psychological needs for differentiation.
, Follow the public mentality
Consumers with a herd mentality are willing to cater to popular trends or imitate the styles of celebrities. The age range of this type of consumer group is large, because various media vigorously promote fashion and celebrities. Promote the formation of this psychological behavior. To this end, packaging design should grasp popular trends, or directly introduce product spokespersons that are popular among consumers to increase the trust of the product.
, The psychology of pursuing brands
No matter which consumer group there is a certain degree of fame-seeking psychology, they value the brand of goods and have a sense of trust and loyalty to well-known brands. When economic conditions permit, they may even insist on subscribing regardless of the high price of the product. Therefore, packaging design to establish a good brand image is the key to successful product sales.
Nanjing Shouxi Packaging Co., Ltd. concluded that consumer psychology is complex and rarely maintains one orientation for a long time. In most cases, it is possible to combine two or more psychological requirements. The pursuit of psychological diversity prompts product packaging to present equally diverse design styles.
For product packaging design, go to Nanjing Shouxi Packaging Co., Ltd. In view of the different characteristics of different products and the differentiated needs of different customers, we develop products that satisfy customers, serve customers, and satisfy ourselves. Shouxi Packaging welcomes people in the industry to come for inspection and negotiation.
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| Company Name： |
Nanjing Shouxi Packaging Co., Ltd. |
Company type： |
企业单位 (制造商,服务商) |
| location： |
Jiangsu/Nanjing City |
Company Size： |
50-99人 |
| Registered capital： |
80M人民币 |
Registration year： |
2011 |
| Data certification： |
 |
| Security deposit： |
Already paid 0.00 元 |
| Operation model： |
制造商,服务商 |
| Business Scope： |
Packaging box design, packaging box production, packaging box production |
| products sold： |
包装盒设计，包装盒制作，包装盒生产 |
| Purchased products： |
包装盒设计，包装盒制作，包装盒生产 |
| major business： |
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